Whether you call it social media, new media or think of it in terms of online word-of-mouth marketing, most businesses recognize the need for engagement at the new, Web 2.0 watering holes.
Does engagement translate into business value? How does a business justify the time and investment in social media? How can you use social media to build an audience and extend your reach?
When it comes to getting engaged in social media you may find you have more questions than answers. We understand that. Our social media marketing services stem from our own struggles and experience.
We help you make social media work for your business with some fundamental distinctions in our approach:
- The objective is not to build social media into your business, but to build business out of a natural social media experience.
- The focus is not about using social media tools, but to be passionate about building your business - and doing whatever it takes to give you that edge.
- You must genuinely care about building relationships and supporting the needs of your audience on a consistent basis.
- You don't have to do it all - do what works for you and what you will also enjoy.
- While a professional services firm such as B2B Inbound can help you establish a customized social media program, set up and optimize profiles and provide training expertise to your organization, you can not outsource being and doing social media - it's uniquely tied to your personal and business persona.
- Social media is not meant to generate leads, it is a conduit through which you may use to point your audience to the great content you've prepared for them on your blog or web site.
- Hold social media marketing accountable to your ability to track and measure its effectiveness alongside your other marketing sources and campaigns. (HubSpot's built-in closed loop marketing analytics makes this possible.)
Social Media Marketing Set Up & Monthly Support
Our primary social media marketing services center on the most common and popular tools such as: Facebook, Twitter, LinkedIn, YouTube, Flickr, Slideshare, and Delicious.
Services include (but not limited to):
- Strategy consultation leading to a defined plan of action.
- Profile creation/re-creation and optimization.
- Integration with entire marketing strategy, tools and assets.
- Set up or optimize HubSpot's Social Media Tool for monitoring,engagement and publishing.
- Strategies and tactics for building trust, influence, audience and reach.
- Establishing a social media company policy.
- Social media training and education.
- DIY how-to guides and best practices.
- Social media monitoring and real time alert service.