Thousands of HubSpot customers are consistently, and repeatedly converting targeted traffic from their B2B Internet Marketing efforts with a sales lead generation strategy via landing pages - and other built-in lead acquisition and management tools.
Take the Fresno Pacific University case study for example. Fresno was able to capture over 1,200 new leads over a 6 month period using landing pages and a focus on leveraging HubSpot's closed loop marketing system. "We know that we are doing our job - we get the leads in, we get them to the recruiters and that really closes the loop for our marketing team," remarks Lisa Alvey of Fresno.
There are untold numbers of prospective customers right now who are looking to do business with you. They just need a little convincing. Implementing a well thought out lead conversion strategy with landing pages is your way to educate, convince, and yes, lay claim to the leads you desire.
When you begin to examine what makes for a highly successful Inbound Marketing System capable of converting traffic at a high level you find it's not about any one thing. Landing pages are one part of an integrated set of tools and repeatable processes for acquiring and closing leads.
Landing Pages work hand-in-hand with:
- Developing educational and compelling offers your market persona wants
- Creating attractive call-to-action (CTA) buttons and links
- Deploying your CTA's in multiple sources with track able URL's
- Configuring the Landing Page's Form Actions to maximize engagement
- Implementing an effective Lead Nurturing campaign
- Utilizing HubSpot's lead management, tracking and intelligence tools to your advantage
- Analyzing and closing the loop on which offers, CTA's, sources and pages achieve the best results
- Continual testing and improving
B2B Inbound's Sales Lead Generation Packages with Landing Pages:
We offer a variety of well thought-out packages to meet your Inbound Marketing for sales lead generation needs with Landing Pages - and more! Choose from one of 3 packages listed below or contact us to design a custom plan. Use the form to the left to get started with a free landing page consultation.
1. Landing Page Only Design
- Messaging and design strategy consultation
- Creation of two designs to choose from (add $50 for second design with A/B variation)
- Integration of the graphic designs in HubSpot Landing Page wizard
- Create form and configure form actions
- Generate Tracking URL's for each planned campaign initiative
2. Landing Page Designs with CTA Button
- All of #1 above plus...
- Creation of two designs for utilization as A/B testing
- Creation of four CTA Button variations to choose from
3. Complete Landing Pages for Sales Lead Generation Kit - BEST VALUE!
- All of #2 above plus...
- Compelling offer development strategy with keyword and market research
- Selection of compelling offer deliverable (eBook, Whitepaper, webinar, trials, etc) along with a development outline (copy and creative production services also available)
- Marketing automation integration including training and coaching for utilizing HubSpot's Lead Nurturing and Lead Tracking tools and processes
- Performance management sessions for analyzing results, adjusting tactics and improving end-to-end executions (includes up to 4, 30 minute sessions)
Contact us today via the form to the left and request your free landing page consultation.