Pay Per Click (PPC), otherwise known as Sponsored Links on Google or Search Engine Marketing can be effectively used as part of your Inbound Marketing strategy.
PPC merits consideration for:
- Generating immediate traffic to a new web site or landing page.
- Limited duration campaigns for promotional offers or one-time events.
- Driving traffic for high-valued keywords you are not ranking for in organic results.
- Testing keywords and their conversions you may want to target for organic ranking.
- Expanding your brand or product line into new markets.
There may be other valid reasons for adding a PPC campaign to your marketing mix. Optimizing it for achieving top results and measuring campaign effectiveness should not be overlooked. Our approach to Google AdWords campaigns includes the following:
- Strategy consultation and in-depth keyword research.
- Budget setting and campaign goals.
- Landing page development.
- Ad Group variations with and without Dynamic Keyword Insertion.
- Configure campaign settings for Cost Per Click (CPC) budget per day and/or by keyword, location and language targeting.
- Set up and monitor conversion tracking with closed loop analytics.
Complete the form to the left to get started with a PPC Optimization and Marketing Consultation.