Critical to your on-page SEO success is the selection and implementation of the right keywords.
B2B Inbound uses a combination of keyword discovery and research tools to first identify the best keywords for your business. We follow HubSpot's comprehensive keyword research guide and built-in Keyword Grader. We also utilize the Market Samurai professional keyword research and analysis tool.
With Market Samurai we are able to determine which keywords have the popularity to attract a minimum threshold of daily traffic without being too competitive or difficult to rank for. Download our free whitepaper: Keyword Discovery and Implementation.
B2B Inbound's On-Page SEO Services
- Generate a starter list of keywords
- Utilize Market Samurai to generate and analyze up to 300 keywords
- Filter the keyword pool to identify the top 100 keywords based on selection criteria: relevancy, popularity and strength of competition
- Load keywords into HubSpot Keyword Grader and also add competitor's keywords to expand keyword list to 300+ relevant keywords
- Client marks keyword relevance rating
- Mark top 30-40 keywords with low difficulty and high number of searches as favorites
- Final review with client prior to on-page optimization
- Update and optimize 10 website pages within HubSpot CMS, or document changes via the keyword template document for use on non-HubSpot websites
- Page Titles
- Meta Descriptions -focused on giving visitor reason to click through
- Optimized URL's
- Headings - H1 with multiple H2's & H3's
- Internal linking with top keywords
- Image keyword optimization - file name and alt text
Submit the On-Page SEO Consultation Request Form to the Left to Get Started!