Davis & Leonard Kicks Off B2B Lead Generation HubSpot Trial
Posted on Sun, Jul 11, 2010 @ 10:49 AM
B2B Inbound and Monster Design Co. partners to perform lead generation trial for Sacramento law firm
Benicia, CA - July 12, 2010 - B2B Inbound together with Monster Design Company today announced kick-off of a B2B lead generation trial for Davis & Leonard, LLP, a leading California law firm specializing in intellectual property law and cyberspace law.
Goals of the proof of concept trial are to:
- Attract more clients to the law firm and generate targeted leads.
- Provide an easy-to-use platform for publishing relevant articles.
- Make the firm better known - increased brand awareness.
The Davis & Leonard law firm had recently made some updates in design and function to their existing website at www.davisandleonard.com and the next step was to add a publishing feature such as a blog. HubSpot was chosen because of how easy it is to set up a sub domain which can utilize the HubSpot blog module and other integrated, lead generation tools. In just a couple of hours B2B Inbound and Monster Design Co. performed the set up and design activities to create the Davis & Leonard blog. It can be viewed at http://blog.davisandleonard.com.
"In addition to setting up the blog, we created a branded Facebook Business Page and whitepaper," said Tom Beauchamp, principal creative for Monster Design Co. "The whitepaper, Intellectual Property Checklist for Businesses will serve as a free download offer available via calls-to-actions on the blog and website."
The HubSpot trial also involves integrating keyword content marketing with the blog and social media monitoring tool. "We will also demonstrate the value of auto-publishing to social media networks seemlessly from the blog," according to Greg Elwell of B2B Inbound. "And, of key importance, we'll be able to track results in terms of visitors, reach and leads within the HubSpot marketing analytics to measure the effectiveness of the trial."
B2B Inbound and Monster Design Co., together with Davis & Leonard, LLP look forward to a successful B2B lead generation, HubSpot trial.
For more information on conducting a lead generation trial with HubSpot software, contact B2B Inbound or call 707.745.3503.