Getting Found
The first challenge to solve has to do with effectively reaching your target audience.
You may have been trying tradeshows, cold calling and other traditional marketing tactics to little or no avail. Or, perhaps you've become over reliant on PPC.
You're ready to reallocate budget and resources to Inbound Marketing but you're finding your current website is not being found on the major search engines.
Recent case studies indicate effectively using HubSpot's integrated tools to create, optimize and promote your business on the web dramatically increases organic traffic, incoming links and referrals. Here's a sample of what some HubSpot customers have achieved:
- Palomar Technologies increased monthly traffic almost 20X in the four months from March
'09 to June '09 attracting 1,911 unique visitors (see graph at right).
- CMS Products increased organic traffic 5X in 6 months from about 4,000 visits in August '09 to over 23,000 in January '10.
- Fresno Pacific University accumulated 6,000 links and grew its referrals from 3,000 to 7,000 in 6 months time.
Effectively utilizing HubSpot's Inbound Marketing software to help get you found can open up a whole new world of possibilities.
Converting Traffic to Leads and to Customers
Once you've got traffic what are you doing with it?
Being able to convert site visitors into leads was a problem for Palomar Technologies as Rich Hueners, their marketing communications specialist stated, "The problem was, we couldn't do anything with (the) traffic...What we were left with was a website that had a decent amount of traffic but no way to actually capture the traffic, therefore monetize it and turn it into sales."
Switching to HubSpot landing pages, lead tracking, intelligence and nurturing tools has enabled marketers like Rich to effectively capture and convert visitors into leads and customers. As a result, Palomar has gone from a goal of 22 leads per month to consistently getting between 50-60. Other HubSpot customers enjoy similar results:
Analyzing and Improving Results
HubSpot's suite of powerful and integrated tools lets you keep an eye on all your marketing efforts.
Prior to HubSpot, Soraya Hareez of Valant Medical Solutions reported having a hard time accurately tracking marketing initiatives across multiple spreadsheets. Now, using HubSpot's tracking and measurement tools Soraya has found that "HubSpot is a way for us to do everything together, and HubSpot does the calculations for us."
With closed loop marketing and all that's available in the Sources tool you can easily track which marketing efforts are most effective in helping you reach your goals.
Knowing what's working best between organic search, social media, referrals, PPC, Email marketing or any of your specific campaigns allows you to make better decisions - and justify your marketing spend on the most cost-effective channels.
Analyzing and improving is a critical component of your Inbound Marketing plan to drive results. B2B Inbound can help you determine the best mix of daily, weekly and monthly activities to maximize your results with HubSpot. We can help you create and execute the right mix of getting found, converting and analyzing into repeatable processes that produce top results.
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