A 2012 survey on B2B content marketing sponsored by the Content Marketing Institute and MarketingProfs found that: "On average, B2B marketers employ eight different content marketing tactics to achieve their marketing goals." And, 60% of the 1,092 marketers responding said they plan to increase spend on content marketing over the next 12 months.

The top five B2B content marketing tactics by usage: articles, social media, blogs, eNewsletters and case studies. What about effectiveness? The top 3 tactics believed to be most effective were in-persons events, webinars/webcasts and case studies. Of these, blogs and case studies saw the highest increase in the effectiveness factor among all tactics at 45% and 32% increase respectively over the previous year. You can view and download the full report here.

While content marketing means many things to B2B marketers, the fact is: it works. From increasing brand awareness to lead generation, customer retention, thought leadership and lead nurturing, creating and distributing compelling content delivers results.

The number one challenge is how to stay current and produce relevant content on a regular basis your buyers' wish to consume and that can lead to positive business outcomes? We have an answer for that. Whether it's blogs, case studies or content marketing campaigns, B2B Inbound is focused on helping you succeed, with one compelling piece of content and campaign after another.