Drive Your Marketing to New Peaks

  
 

describe the imageThis is a companion to the mini-brochure we'll be sharing at the 2011 HubSpot User Group Summit (HUGS) Sept. 15-16, 2011 on how to drive your marketing to drive your marketing new peaks covernew peaks. Here are some of the best tools and resources I've come across (or developed) to give your journey new ideas and practical help to reach new levels of achievement.

I'd love to here about the tips, tools and resources that have helped you. Just complete the Share-A-Tool form below to send me your info and I'll gladly include it on this page with full attribution and a link to your Web site.

Here are the tool-tip sections:

Plan Where You Want Your Journey to Take You

Generate Big Ideas

Learn How to Tell Powerful Stories

Tune in to the Beat of Your Personas

  

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Repeatable Quotes

"Steve Jobs does not deliver a presentation. He offers an experience." - Carmine Gallo

Storytelling creates the emotional glue that connects an audience to your idea." - Nancy Duarte

"The best way to unite an idea with an emotion is by telling a compelling story," - Robert McKee

Journey Planning Tools

Before beginning any journey or striving to achieve new levels it's helpful to set some targets or goals. inbound marketing calculatorHere are some tools to help in the planning phase:

Big Idea Generating Tools

big ideas

Big and unique ideas help you rise above the noise and clutter. Combinded together as a body of work they give your central idea weight and credibility that's not only worthy of consideration, but they help sustain and spread your idea to further heights.

Stortelling (Content Creation) Tools

whats your story

Stories, whether a single sentence or a continuous thread  convey meaning. They help illustrate key points and ideas by transforming static information into real-world dynamic experiences that are personal and meaninfgul. Stories can stimulate thinking, increase interest, entertain and create memorable connections with your audience.

Anyone can recall stories and relate them in blogs or other forms of communication mediums designed to persuade others to action. By learning and applying the universal principles, elements and structure of effective storytelling, your message can reach new heights of adoption and be spread far and wide to further your cause.

Persona Tuning Tools

tune to buyer personas

This should probably come first or very near the top of our agenda when planning our journey to take marketing to new peaks. Without a clear idea of the needs and characteristics of our buyer personas our marketing tends to turn inward - we start talking in me-centric terms and focus on extolling our capabilites vs. understanding how our market personas' think.

Tuning into the needs of our audience and segmenting them in personas can go along way towards how we create content, craft the message, tell the story and provide useful information to meet their needs.